Fendi

A family narrative, Fendi started out in the year 1925 when Adele and Edoardo tied the knot. The newlywed then opened a shop in Del Plebiscito. It was during the postwar period when the average class in the society was struggling to look for an avenue to recover. Not for long, the business started to grow especially with the quality of its handbags as well as the exceptional craftsmanship of the furs. By 1932, the store began to expand where a bigger boutique soon opened in Veneto. The place was fast becoming a commercial district where it was originally a residential area.

Fendi was undoubtedly growing where its name was already heard of in Rome as well as in the neighboring regions. The business of Adele and Edoardo turned out to be successful that their creations were favored by a lot of women in Italy. Eventually, the company defined the sense of style of what the country is recognized for. In the year 1946, their five daughters were motivated to pursue what their parents toiled as their means of living. However, it was the eldest among the siblings who was very passionate about the endeavor. Paola participated in the company at a tender age of fifteen. As soon as her sisters finished their secondary level, they also followed.

Paola together with Anna, Franca, Carla and Alda brought in a fresh vibe to Fendi creations. They poured in new ideas that modernized the handbags and furs started out by their parents who in return never ceased in encouraging them. The five sisters were also guided accordingly by Adele and Edoardo especially that they were still neophytes in dealing with business matters. However, their apprentice status did not stop the company from establishing itself in the industry considering that there were several other firms that had already found a niche. Not to mention, with already a line of clientele.

By the year 1965, Fendi started to team up with a young designer by the name of Karl Lagerfeld who was famous in Paris. He is the one credited for the creation of the logo that reveal a double F where since that period up to this juncture, has been the trademark of the business. As he worked hand in hand with the Paola, Anna, Franca, Carla and Ada, he also modified the concept of handbags and furs. The collaboration even brought the company to a higher notch especially that both parties researched on the latest materials that can be employed for the creations. The wise move was also geared towards releasing another category.

In the year 1984, Fendi finally realized its dream of launching other creations aside from the handbags and furs that it was originally identified for. It was the very period where Fendi watches started to arrive in the industry. The products were a major hit in the market especially that the business has already built a name that consumers can truly depend. The company was also distinguished for its being keen on the details which were enhanced when sisters Paola, Anna, Franca, Carla and Ada partnered with Karl Lagerfeld. Items such as accessories, foulards, glasses, gloves, jeans, pens and ties then followed.

Today, the elegant series of Fendi watch is continually making noise in the industry as sisters Paola, Anna, Franca, Carla and Ada are still hands on with the operation. Paola Fendi is placed responsible with whole fur department. Anna Fendi is the creative director of the business. Franca Fendi is in charge of the financial aspects. Carla Fendi takes over the communication division of the company. Ada Fendi heads the production group. With these pioneers that are very much active with the firm, there is not a shadow of doubt that the brand will remain to be acclaimed in the market.

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