Geneva

Dubbed as the “watch capital of the world”, Geneva is host to the annual display of haute horlogerie. It is only in that very occasion where you can witness the convergence of the acclaimed brands in the industry such as Bovet Fleurier, Baume & Mercier, Audermars- Piguet, Jaeger- Le- Coultre, Roger Dubuis, Cartier, IWC, Girard Perregaux, Daniel Jeanrichard, Officine Panerai, Perrelet, Lange & Sohne, Vacheron Constantin, Piaget, and Parmigiani Fleurier.

Expo Center

Geneva has actually been the “classic commercial melting pot” in the watch industry for more than two thousand years. Aside from the dominant presence of timepiece factories, it has also been seriously living up as the global assembly site in a serious manner. It is largely because of the many organizations taking office in the region. There are about one hundred fifty companies, including those of international background, located in the metropolis. In this Swiss city, you can also spot the headquarters of the United Nations (UN) joined by some two hundred multinational corporations.

Because of the attendance of huge companies, Geneva has also greatly developed its infrastructure. It is for the reason that it will be able to serve the firms together with the countless VIP guests that arrive for yearly conventions. Today, the place has become one of the twenty premier display places in the world trailing behind New York. The region is remarkably an ideal site for business matters. Not to mention, this metropolis right in the very heart of Europe. As a matter of fact, the expansion of the Palexpo Congress will bring the Swiss city to list of fifteen expo centers in a global scale.

Watch Capital

As what was previously mentioned, Geneva is identified as the “watch capital in the world.” There are several famed brands in the industry where its warehouse is situated in the place. Such companies have been pioneers of innovation that has heralded the country in the craftsmanship of timepieces since the past centuries. The reputation has not changed even with the rise of other firms that also produce brilliant devices in the science of horology. However, the resilience of Swiss manufacturers are admirable considering that the almost half of them were badly affected by the quartz invasion around the 1970’s.

It is really in Geneva that the Swiss watch industry started. Take a peek through history and you will learn that it began in the middle part of the sixteenth century. By around 1541, changes were implemented by a certain Jean Calvin where he did not allow the employment of jewelries. With the reform, smiths were compelled to find an alternative that will sustain for livelihood. It was then that the production of timepieces made a mark. At the end of the sixteenth century, Geneva watches were already recognized for its top quality. The praise was not surprising though because the brainchildren themselves were already exposed to fine gems back then.


During the 1790’s, Geneva started to export more than sixty thousand watches in an annual basis. However, mass production only began in the twentieth century. It was all because of research as well as the presentation of advance technologies employed by the smiths themselves. With the increase of creating timepieces, interchangeability of the elements and standardization of the business, Swiss brands undoubtedly soared high not only in popularity but more so in revenues that benefited the not only the laborers of the various companies but even the whole country.

Today, a Geneva watch still stands out considering that such Swiss industry is more than four centuries old. The reason is because of the proven quality that did not waver even in the many situations that happened. Geneva wrist watches have shown exceptional dynamism that has lead all the other timepiece brands from all corners of the world. Even as you step on to the place, you will come to a discovery.