Guess

Instituted by the Marciano brothers, Paul and Maurice, who were born on southern France, Guess is now an acclaimed brand recognized by its impeccable taste. The region where they were raised played a huge role in their chosen career because of the rich cultivation of French design. Both were also greatly inspired by the style of West especially that of the Americans which is why the fashion statement of the company also has a combination of European sensibility. Aside from being revealed on the firm’s line of apparels, it can also be observed in the collection of Guess watches.

Paul Marciano

At present, Paul Marciano is the Co- Chief Executive Officer and Co- Chairman of Guess. He is the brainchild behind the vision which has turned out to be the cornerstone of the brand’s image. As a matter of fact, it has opened avenues to one of the groundbreaking shots in the field of advertising. Paul is definitely a farsighted leader who molded the direction of the company. It was his very brilliant idea that led to the interesting promotional materials of the firm that never fails to evoke some drama. With the pictures that in itself paint a story on the minds of the consumers, this manufacturer has been entirely successful in selling their products.

Maurice Marciano

Working hand in hand with his brother, Maurice Marciano is also the Co- Chief Executive Officer and Co- Chairman of Guess. If his partner by blood is keen on the creative details, he on the other hand is bent on raising revenues for the brand. It was the very efforts of Maurice that ushered the company to expand in the year 1982. Aside from that, he also instilled the value of quality which greatly assisted the firm to find niche in the international market. He has guided the financial development where by 2003, this manufacturer gained a staggering net profit of about six hundred thirty six million dollars.

Going back to the early stages of Guess, around the year 1970’s, taste for apparel was said to have no solid route to follow. A lot of individuals considered denim as out of fad while jeans were barely employed. But because of the determination of the Marciano brothers, those thoughts were completely erased. The design they introduced was classic that even with the other styles that arrive in the industry, their creations were still up in the pedestal. One of the reasons was that the brand’s products exhibited that perception of being chic yet will remain even the fast turnover of fashion.

Aside from the denim jeans, Guess also had their series of watches but were initially greeted with skepticism. The brand was not surprised though especially that there were already other companies before them that launched sophisticated timepieces. Also, this firm originally showcased apparel and not much of the accessories. To back track a bit, when the Marilyn denim jeans was introduced, it actually turned out to be a craze as plenty of individuals found the clothing with a distinct taste and unparalleled attitude. As a matter of fact, stocks of Marilyn was sold out in just hours of display on the racks.

Today, Guess is such an acknowledged brand that any of its creation is already considered of first class quality. From the denim jeans that revolutionized the industry down to the accessories such as the watch formerly regarded with suspicion, the company has obviously grown to a strong firm in the fashion jungle. A Guess watch is not only favored for the mechanism incorporated but more so on the attractive appeal. The timepiece has even been joined with other models such as the Guess Waterpro watch that is popular among the individuals who are into swimming.