Invicta

Since the year 1837, Invicta produced its first watches with the philosophy that quality Swiss timepieces can be presented at affordable prices. At this juncture, the company is still motivated with the belief where the once small firm has now transformed into an acknowledged manufacturer esteemed with high respect by the rest of its competitors in the industry.

Invicta is a Latin word that means invincible. The company was established in La Chaux De- Fonds in Switzerland by a certain Raphael Picard. He was the brainchild behind the philosophy that has motivated the firm to transcend beyond the conventional. His ideas were fairly radical that his micro business was able to produce watches where the winding pieces were either automatic or manual. Not to mention, the appeal of the timepieces were exceptional. The manufacturer was already acknowledged but the situation changed when it was negatively stricken by the invasion of quartz technology in the 1970’s.

By the year 1991, Invicta was revived by the remaining descendants of Raphael Picard. The company still held on to the philosophy that motivated the firm since the period of conception. With a tenacious spirit, this manufacturer was able to stand up once again on its two feet. On the other hand, the brand was also able to discover that there was a huge segment of the consumers who were seemingly ignored. It was in a sense that there was not much access to the sophisticated Swiss watches that they have been yearning to wear right on their wrists. Also, at a cost not much of a huge burden on the pockets.

After more than a decade, Invicta was once again soaring high in the market. The company was among the fastest- growing Swiss firms that were badly affected by the invasion of quartz technology in the year 1970’s. As a matter of fact, this manufacturer has started a movement that altered the equilibrium of power in the history of the watch industry. Not for long, timepieces such as Elite, Pro Diver and Angel were launched to the buying public. These were the Invicta watches that reveal the triumphant gamble with the concept of producing a collection that were if not comparable, far better than the other models much more expensive at that period.

The watches were incorporated with materials that were undeniably of top value such as the sapphire crystals that were anti- reflective, winding movements which were either manual or automatic and attractive packaging pleasing to the sight. Invicta did not fail to grab the attention of aficionados. The timepieces resulted to an intrigue that caught the eyes of the most trusted retailers while the rivals were left dumbfounded. One of the Invicta watch, Pro Drive, received a so- called cult- like reputation which was collected by enthusiasts. At this juncture, the model still remains to be one of the favorites.

As the watches from Invicta progressed, so did the company especially in the technical field. As a matter of fact, the company was already able to produce its own movements of exceptional calibers. Today, it has evolved into what is recognized as Technica Swiss Ebauche. To complement the growth of the firm, it decided to change location. The key operations were moved to L’ Abbeye from Chiasso. Both places are still in Switzerland though. Aside from which, this manufacturer also acquired novel communication lines that helped in the better service.

In the early stages of 2000, the non- conformist character of Invicta ushered to the production of Lupah Swiss Chronograph which immediately became a sensation. Today, the collection has stretched in order to gratify the buying public yearning to have one for their. With these, the company has truly lived up to what its name means, invincible.