Vulcain

Its foundation that has swiftly embraced prominence during the 1800 century was credited to the worldwide presentation of the first ever alarm wristwatch that is mechanical - the world renowned Cricket.

In the mid period of the year 1940, the world showcased the nowadays sought-after Cricket. Vulcain company also penetrated the industry of watches and presented its latest collections, everything geared up with the famous movement Cricket, making a significant involvement to the establishment of the corporation’s global name. The Cricket timepiece was also popularly dubbed as the watch for the presidents, because Johnson, Nixon and Eisenhower, along with all the other prominent names in the government became loyal and content patrons for the Cricket watch. This creation, which also symbolized the Vulcain watch making history, got its name from the distinguishing sound similar to the cry of crickets, the chirpy insect.

Progressively, Alain Claude and Bernard Fleury, the Technical Director and CEO and the President, launched the generation of the manufacture of around 5,000 Vulcain watches. Inspired from the victory that continuously is pouring down the company, they intend to increase the production to 10,000 pieces. Among the target countries of the corporation are the Switzerland, Spain, France, Italy, Germany, Singapore, Hong Kong, Japan and United States. The Vulcain Corporation is aiming to develop their products and puts more focus in hosting their clients in their head office located in Le Locle.

The year 1947 will always remain noteworthy for it was the milestone of Vulcain name in the history of watch manufacturing. More than five decades have past, the first authentically made functional alarm wristwatch that was mechanical was launched by Vulcain. For the very first time, scientists and watchmakers has thrived successfully in pulling off what other and previous researchers had attempted to do since then: a powerful mechanical alarm watch to instantly wake its owner up.

For Vulcain, a corporation that was founded in the year 1858, the exact year of 1947 really marked the beginning of a fresh era. As soon as the dreamed alarm clock was realized and was presented, the whole community in the world emerges to be astonished for what could have become the watch for the presidents. After 50 long years, the leading watch manufacturer intended to restore the foundation of its exceptional legacy and wrote a fresh and major book in the Vulcain watch brand history.

The corporation decided to put up their headquarters in the land of Le Locle that was strategically places in the region of Neuchatel Jura. This was in line with the plan of reviving the brand Vulcain and relaunching the Cricket production. The new set Vulcan philosophy was no longer aimed at moving mountains, nor to cultivating the unbridled company ambition. On the opposing side, the brand needed a revival first before its relaunch since the name has not been active yet during the previous decades. The new establishment in the year 2001 acquired the Cricket and Vulcan brands, aside from exclusively operating its production tools and rights to the movement of the famous cricket alarm clock. Still, Claude and Fleury are the two main lights guiding the way to realize a fine quality products and exceptional heritage.

In celebrating the revival of the corporation comes the release of transparent and classical Vulcain collection. It presented one of Vulcan watches, the Cricket V-10, as well as the womanly Vulcanova collection especially designed for women whose spirit is entirely kept alive with Nouveau Art. The Golden Heritage from the Cricket creation signifies excellence and classicism through its genuine chronometer certification. Vulcain also conveys its extraordinary mastery by enameling limited edition timepieces.

Despite the richness of Vulcan’s history, the corporation has no intentions of implementing backward-looking procedure, either in sales or marketing department. The founders do not have plans of allotting their energies in the replication of what was made fifty years back. Rather, they will continue revealing their hearts out through its continuous setting of brilliance and creativity.